Thursday, 2 March 2017

The REAL Story Behind Virtual Book Tours

As CEO and founder of Pump Up Your Book Promotion Virtual Book Tours, I know how much work goes into setting up a tour and monitoring it the entire month one of my clients are on one. It's so much work that I'm sure you - the innocent reader or even the seasoned pro - have no idea just how much work it involves putting a virtual book tour together for many authors at one time. Even if you have set one up for yourself, multiply that by about seven more and you'll see just how much work it really is.

As tour coordinator, I spend 81 hours a week on these tours. I am fielding incoming inquiries and sending out applications on top of answering whatever questions they may have. I'm taking each client and evaluating which blogs they should appear on and querying the blog hosts and setting up dates for them. I'm keeping a spreadsheet on each one and keeping their tour schedule updated as well as keeping everyone on a calendar so that I can see at an easy glance just who is going where on what day.

Not to mention helping my clients set up blogs, learn about tags and how to promote their blogs as well as updating my own blogs where they have their own tour pages and doing weekly updates so that they can see at a glance where they are going to be that upcoming week.

And the list goes on.

But, even though I am the one to lay out the groundwork, the work is still not done. For every stop, the authors must either answer interviews or write guest posts for these approximately twenty blog stops. Then, they must advertise their stops and keep their blogs updated as their tour goes along. It's not as easy as it appears as you'll find out.

I asked my present and past clients if they realized it would be so much work even when someone else sets their tour up for them. Their answers will surprise you, and hopefully, help you to understand the real world of virtual book touring so that you'll go into it with your eyes open.